It’s like travel fell in love with music, and even the fynbos shiver with the feel-good vibe!
It’s that indescribable feeling you get when you make the first step of experiencing something new, no matter how big or small, what matters is that it makes you feel alive. We found exactly the right one too! Step into your cable car carriage (so to speak) and join Jeremy Loops on a moving (literally and figuratively) musical journey. The destination? An awe-inspiring natural stage where sounds, sights, spirit and soul blend into the feel-good vibe that you need to “squeeze you a little bit of love”.
In this inspiring exclusive digital experience, which is a content piece featuring Loops, Mastercard is inviting everyone – make that actively encouraging everyone – to Start Something Priceless. There certainly seems to be something special in the air on the way up to Table Mountain, with Capetonian singer-songwriter Jeremy Loops in tow. The soundtrack? A newly developed version of his hit song “Down South”, which he is dedicating to everyone who loves to travel but cannot make it to the Mother City to experience the local music scene, colourful cape culture, great food – and those awesome views.
Mastercard and Loops worked with Mischief Media, on crafting the digital experience that showcases one of the 7 natural wonders of nature. The experience can be found on Priceless.com which is Mastercard’s experiential lifestyle hub designed to inspire and create once-in-a-lifetime moments to be shared with family and friends —at home, online, and everywhere in between.
The visually stunning journey to the top of Table Mountain takes place on a perfect Cape Town summer day and culminates with a bird’s eye view of Loops and his full band rocking out on a deserted Table Mountain summit at sunset. If this doesn’t make you proud to be South African, nothing else will. Watch the video below and find out more about the PricelessTM digital experience exclusively here.
To see more information, please visit www.Priceless.com, Mastercard’s experiential lifestyle hub designed to inspire and create once-in-a-lifetime moments to be shared with family and friends — at home, online, and everywhere in between.
