Local creatives continue to inspire, and some have even managed to capture the attention of brands, putting SA on the map. Here, we round up six of our favourite collabs between local creatives and brands from 2020.
Rich Mnisi x Johnnie Walker
These two iconic brands encouraged South Africans to keep warm during the winter months with the hashtag #KeepWarmSA. As part of Johnnie Walker’s innovative ‘Winter is Here’ campaign, the brand joined forces with the powerhouse to bring the heat. We wouldn’t expect anything less from these iconic brands.
Karabo Poppy x Rich Mnisi
The renowned illustrator joined forces with the luxury giant to bring its ‘Running Errands’ capsule collection to life, which celebrates the creativity and diversity of our people through the use of different artistic designs.
Esther Mahlangu x Rolls Royce
An acclaimed artist, Dr Mahlangu’s contemporary designs have featured in museums, art fairs, aeroplanes, and on motorbikes, skateboards and canvases around the world. Inspired by Ndebele design, her work continues to capture the attention of global brands. Rolls Royce displayed her work on its Phantom. This iconic car was unveiled at the opening of her solo exhibition, ‘Disrupting Patterns’ at the Melrose Gallery in Cape Town. At the age of 84, Dr Esther Mahlangu’s the first South African commissioned to display her work on a Rolls Royce Phantom.
Black Crown G&T x Palesa Mokubong
As the first South African to have partnered with the Swedish clothing retailer H&M, Palesa used the Heritage campaign #OwnYourCrown, to further cement herself. The campaign, which kicked off in September 2020, celebrates cultural diversity, featuring the stories of South African kings and queens, documented through a fashion lens.
Pearl Thusi x MAC
The model and TV personality wowed audiences in her lead role on Netflix’s first original African series, Queen Sono. The collab between Pearl and MAC Cosmetics is one for the books, which saw Pearl make history as the first South African to partner with the beauty brand.
Chloe x Tony Gum
The photographer and fine artist Tony Gum partnered with the Parisian luxury brand Chloe to bring the carte blanch series, #ChloéVOICES to life. The series showcases content from women around the world. Named after a South African term, Klo Way, the series also features her signature self-portrait photography.
