“A Passport To The Good Life with Tanqueray”
Tanqueray reels in the festivities with a campaign set to awaken the holiday spirit in everyone. South African stars came together to usher in the holiday season in pure style and much need cheer as we round off this year. True to its premium reputation and producing the finest gin in the market, Tanqueray brings us a campaign that echoes bespoke luxuriousness with a burst of fun setting the tone for the ideal Tanqueray summer while encouraging consumers to celebrate good moments and memories with family and friends this festive season.
The festive season has always been a time when the people and things that matter most come into focus, 2020 and its many unfortunate twists and turns has made this even more acute. After a year of change and uncertainty it is the enduring traditions that people will look to this time of the year. Consumers are likely to reconnect with the world all over again, while gravitating towards familiarity when it comes to all things festive.
One tradition that has passed through centuries is the tradition of gifting, which families and people all over the world embrace in display of love, gratitude and cheer. To share in this tradition, Tanqueray introduced their bespoke holiday gift packs which included the original Tanqueray London Dry box featuring the iconic copa glass and then extending the holiday gifting offering to the brand’s premium Tanqueray No.TEN variant with a bespoke packaging and key ring to keep those Tanqueray moments and memories wherever you go.
“Gifting season is one of the most exciting seasons and traditions globally and as a brand we are able to tell compelling stories through various mediums as we spread cheer and create gifting opportunities as a way of closing off a long year a high note. This year due to the unexpected turn of events consumers are just looking forward to wrapping up the year and an opportunity to celebrate the end of the year that is known as one of the toughest to date. With the Tanqueray gift sets we were very specific in the design as we wanted to give our consumers the opportunity to share the Tanqueray goodness in style over the holiday season. The mandate was simple, we wanted people to reconnect over shared moments and memories while enjoying the perfect TnT.” Says Nontando Khubisa, Tanqueray Brand Manager
Reconnecting with enduring traditions such as card writing, the importance of a well thought through gift and the traditions that bring people together regardless of whether they can be together. Tanqueray brought together some of South Africa’s most loved personalities to wish you a safe and happy festive season. Featuring talent that ranges from TV stars, presenters and our favourite online foodies, the brand was able to bring together these stars to toast to a safe and an epic holiday season.
Whether you prefer the perfectly balanced botanicals of juniper, coriander, angelica and liquorice taste notes of the original London Dry or would much rather enjoy the well-rounded palate of juniper, chamomile, freshly squeezed lime, orange and white grapefruit with a creamy zesty finish in our bespoke Tanqueray No.TEN variant or if you wish to add a bitter sweet twist with orange flavours to your drink with Tanqueray Flor De Sevilla, we invite you to indulge all your senses with Tanqueray this festive season.
Follow all the Tanqueray goodness on social media by following @TanquerayZA or simply follow all the cheer by using the hashtag #MyTanqueray.
Not For Persons Under The Age Of 18.
