Don Julio is thrilled to announce the debut of its latest creation, Don Julio Rosado, a reposado tequila unlike any other. Launched on January 2, 2024, at the breathtaking Walde Vee Estate in Cape Town, this unique tequila marks a vibrant start to the new year.
Following its Cape Town celebration, Don Julio Rosado will make its way to Johannesburg for an exclusive launch event on February 8th, 2024. Don Julio Rosado arrives as the perfect way to close the festive season and usher in fresh beginnings. This reposado tequila embodies the spirit of celebration and togetherness, making it a fitting centrepiece for any gathering. Don Julio Rosado is a reposado tequila meticulously finished in Ruby Port wine casks sourced from the enchanting Douro wine region in Northern Portugal. This careful finishing process imparts a delicate pink hue and a distinctive flavour profile with sweet notes of dried red fruit and caramel. The result is a smooth and sophisticated tequila that redefines expectations.
Building on Don Julio’s tradition of pioneering excellence, Don Julio Rosado exemplifies the brand’s innovative spirit. By blending time-honoured tequila craftsmanship with the unique influence of Ruby Port casks, Don Julio continues to push the boundaries of what premium tequila can offer.
“Don Julio Rosado represents our commitment of innovation while staying true to our heritage of crafting exceptional tequila,” said Senior brand manager of Don Julio Rosado, Theo Zulu. "We’re excited to share this delightful new expression with tequila enthusiasts in South Africa as we celebrate the start of a new year."
Don Julio Rosado can be enjoyed in various ways. Perfect for daytime gatherings with friends, Don Julio Rosado is best enjoyed on the rocks. For a lighter and refreshing twist, add a splash of club soda and a garnish of lemon.
Don Júlio Rosado is now available in all South African select stores with RRP starting at R3 499
