Influential media personality Ayanda Thabethe has teamed up with the giant fashion retail outlet FARO for an exclusive collaboration. Known for her effortless and classic style Ayanda and FARO’s partnership stems from their shared outlook in fashion - which highlights sustainability and inclusivity. This exciting collaboration will bring together Ayanda’s unique aesthetic and FARO’s commitment to quality and style while bridging the gap between luxury and affordability.
From chic to statement boots the partnership will feature a fashionably curated collection of boots that reflect Ayanda’s sophisticated style and FARO’s devotion to high quality and elegance. Fashion enthusiasts are promised a captivating collection catered to everyone.
GLAMOUR caught up with Ayanda Thabethe to find out more about her collaboration with FARO
Tell us about your collaboration with FARO, how did that come about?
I have a long standing relationship with one of the founders of FARO through other business ventures that we are involved in and when he spoke about this concept and more especially the idea of being a sustainability led solution business in the fashion space, I knew I had to get involved.
What made you want to collaborate with FARO?
Fashion plays a huge role in my entertainment career, its a way in which I express myself and I thought I would be the ideal person to bring my own unique flair and sophistication to the collaboration. I also wanted to be part of a fashion story that is both disruptive and inclusive by making luxury items more accessible while educating the masses about sustainability.
What is your personal journey with shoes?
My passion for fashion in general resonates through my work on and off-screen. Shoes and boots are a huge part of that as its my way to step into my success with confidence. I believe in investing in quality shoes and accessories as those items can really shape how people perceive you when you walk into the room. I however started investing in luxury brands much later in my life when I felt comfortable to do so and I’ve taken great pride in building up my boot and shoe collection to represent what I find fashionable.
Do you remember your first ever pair of boots?
I actually do! it was an almost thigh high brown leather boot, that just about reached my knees with a solid block hill that I absolutely loved. When I bought it, I was in Varsity and I loved pairing it with short dresses and stockings.
How do you plan to celebrate the diversity of women through this collection?
I don’t think there’s a better way to bring women together than through fashion and discounts! This is a collaboration that can be accessed by every woman that wants to look and feel her best and doesn’t want to break the bank while at it. It gives off the message that FARO understands the diverse needs of women and fashion and that we are the brand that will make it possible to achieve your fashion goals.
Could you provide some insight on what the buyer should expect when purchasing from this collection?
Its luxury designer boots that are heavily discounted. You will not find prices like this anywhere so its a real treat!
How does FARO differ from other retail outlets?
FARO has established a unique fashion retail store chain that offers a wide range of high quality products at significantly discounted pries. FARO has completely disrupted the fashion industry by making high end fashion accessible and affordable to everyday African consumers while simultaneously contributing to the reduction of waste in the fashion ecosystem.
What will the success of this campaign/collection mean to you?
This campaign will highlight the gap that exists in the market for high end products at prices that are sensitive to the economic climate that we are experiencing currently. For me providing a solution that is this disruptive and inclusive will really be the highlight of my career.
What is the best way to style winter boots?
Right now, I’m really loving the short dresses with thick stockings and a quality fur jacket to go with those stunning boots.
Lastly, what is your favourite pair from the collection?
Our break out first sold pair was the Christian Dior black leather and suede boots which were to die for!
Partnered with FARO
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