With their influence in entertainment, music and educating audiences, TikTok honoured creators in the Industry Disruptors category. These individuals are recognised for challenging conventional industries with innovative perspectives. These pioneers are reshaping their fields and driving positive change through a hunger for success, placing Africa on the global map.
@burnaboyofficial
Dubbed ‘the king of Afrobeats’, Burnaboy is a Nigerian Grammy Award-winning artist known for his Afrobeat, dancehall, reggae, and pop hits. His music resonates deeply with themes of social consciousness and African pride, contributing to his global acclaim. His song City Boy has been used in dance challenges across TikTok.
@hildabaci
Hilda Effiong Bassey, popularly known as Hilda Baci, is a powerhouse, as her titles include TV producer, actress, presenter, and entrepreneur. Hilda's passion for cooking, connecting with communities and cinematography shines through her TikTok and social media videos and has led her running her own companies, ‘My Food by Hilda’ and ‘Hilda Baci Academy. Plus, she holds the Guinness World Record for marathon cooking by an individual in 2023.
@popi_sibiya
Popi Sibiya is a go-to African travel vlogger who's all about "edutainment" and aims to inspire with a twist that challenges your worldview about the continent. As a storyteller, Popi raises awareness about issues happening in the countries she visits, of which the most recent visit was Congo. She's all about where creativity shines and unexpected encounters turn into lifelong memories.
@popi_sibiya Life in Congo: Picking Firewood 🪵 Donate by clicking @Focus Congo ♬ original sound - The Popi Show | Travel 📺 🌍
@uncle.waffles
Uncle Waffles, a Swazi-born DJ and record producer based in South Africa, is known for her vibrant stage presence and viral TikTok dance challenges. Celebrated for her work in the amapiano genre, she has been dubbed the 'princess of amapiano' by Billboard. Her unique sound and dance abilities have earned her a large following of 2.5 million on TikTok.
@thejoyofficialmus
The Joy brews up instant euphoria with their mix of traditional Zulu beats and modern acapella vibes. Just recently, the group performed at Coachella, alongside Doja Cat to open her headline performance. Since their debut EP "Amabutho" wowed critics, the group is taking over stages worldwide. Showcasing their local groove, The Joy’s music can be considered medicine for the soul and has been admired by the likes of Alicia Keys and Jennifer Hudson, as it is rooted in hope and tradition
@thejoyofficialmus It's been so hard to keep this a secret !! Tonight we performed with the amazing @dojacat on @coachella 's main stage in front of 100 000 people ! Thank you Amala, or rather Zandile Thank you to the incredible team that made this moment happen. You made us feel very welcome! And thank you to everyone who reached out after watching the stream from all around the world
♬ original sound - thejoyofficialmusic
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