H&M has just announced it’s biggest collaboration to date! Get ready for the H&M X Balmain collection hitting stores later this year.
Kendall Jenner and Jourdan Dunn gave us a preview of what we can expect from the collection at last night’s Billboard Awards. And by the looks if it, the collab will feature many of Balmain’s signatures – white beading, strong statement jackets and a lot of sexiness. Kendall wore a beaded, plunging mini dress and Jourdan wowed on the red carpet in a two piece ensemble, comprising a red silk mini skirt and tight-fitting embellished top.
The collection was designed by Balmain creative director Olivier Rousteing, whose rock-chic glamour has attracted an almost cult-like A-list following.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.
Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.
We simply cannot wait!
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