As winter approaches, there's no better way to embrace the season than by indulging in a Woolworths Beauty Masterclass focused on "Winter Rituals." Last week, the prestigious Masterclass series made its grand debut in Gqeberha, formerly known as Port Elizabeth, at the elegant Walmer Park.
The series will continue to premier shopping destinations: Mall of Africa, Menlyn Park, Cavendish Square, V&A Waterfront, and Canal Walk. Each session promises a unique theme, drawing inspiration from the rich variety of WBeauty's exceptional offerings.
"Woolworths Beauty aims to be the go-to destination for a curated beauty assortment and a trusted authority in all things beauty," says Ocean Ngobeni, Senior Marketing Manager for Beauty at Woolworths.
Hosted by GLAMOUR’s Editor-In-Chief Nontando Mposo and Beauty Academy Tech Corey Goldman, the “Winter Rituals” theme focused on three key categories, Fragrance, Make-up and Skin + body.“
The Masterclass series is about creating meaningful conversations and immersing our customers in unique beauty experiences. This first-ever collaboration with GLAMOUR Magazine South Africa enhances our storytelling by showcasing innovation and highlighting our Good Business Journey – including our commitment to beauty without cruelty and sustainability,” explains Ocean Ngobeni.
“The cities were chosen based on our newly renovated beauty spaces, where we’re introducing new brands and showcasing the widest range of beauty offerings tailored to our customers’ diverse needs,” she adds.
The masterclass brought together beauty influencers, content creators and Woolworth’s VIPs. Guests were guided through educational and essential elements of fragrance, make-up, and skin & body care that will keep you glowing all season long.
Here are some top highlights of each category;
Fragrance: Luxurious Comfort
This season is all about embracing warmth and depth with scents that wrap around you like your favorite blanket.
*For the gentlemen, consider rich notes of coffee, oud, and leather to bring a comforting touch to your scent profile.
*Ladies, enchant the senses with aromas of amber, saffron, and rose, or explore fruity blends like almond, plum, and fig.
*And for those with a sweet tooth, indulge in gourmands that feature caramel, chocolate, and honey.
These opulent scents are your companions for the colder months, adding an irresistible layer of luxury to your everyday aura.
Make-Up: Seasonal Transformation
As the landscape changes, so should your make-up palette. This winter, transition to deeper lipstick hues that echo the season’s wine tones.
Opt for darker lip tints and creamy formulas designed to keep your lips hydrated despite the harsh winter air.
A subtle change in your foundation may also be needed to maintain that flawless winter complexion.
Embrace the season with make-up that not only enhances your natural beauty but also nourishes and protects your skin.
Skin & Body: Nourishment and Protection
Winter can be unforgiving to the skin, leading to dryness, redness, and flaking.
*Combat these effects by focusing on hydrating and protective skincare routines.
*Replace lightweight lotions with richer creams and oils, applying both day and night to lock in moisture.
Top Tip: Don't overlook the importance of layering your skincare for optimal hydration and always remember your sunscreen—even in winter!*For cleansing, choose oil-based cleansers or cleansing balms paired with a hydrating toner to enrich your skin. Incorporate a Vitamin C serum to boost hydration and rejuvenate your skin during the cold months.
*Moisturisers should transition from lotions to heavier balms to prevent moisture loss and ensure your skin remains supple and radiant.
Top Tip: Don't forget the finer details—nourish your lips with a balm and protect your hands with a rich cream. As you embrace these rituals, your winter skin will stay resilient and luminous.
By integrating these rituals into your daily routine, you not only enhance your skin, but you are creating a moment of indulgence and care amidst the winter chill.
Let these WBeauty tips transform your seasonal preparation into a comforting embrace of warmth and luxury.
What exciting developments can consumers expect from Woolworths Beauty's offerings, including brands and concept stores?“
Consumers can look forward to new and exclusive brands at Woolworths. This is just the first of many Masterclasses as we continue to unlock the world of beauty through a diverse range and remain a trusted authority in the industry,” adds Ocean Ngobeni.
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