For over 60 years, Sta-Sof-Fro has been one of South Africa’s most trusted and celebrated brands, consistently staying attuned to its audience’s needs. By understanding customer behaviors, Sta-Sof-Fro continuously adapts its hair care product offerings to meet relevant and current needs.
Winter is a season of hibernation, and this concept extends to Afro hair care as well. During winter, African women with Afro-textured hair often turn to protective styling for 6-8 weeks or more, using braids, plaits, wigs, and weaves to shield their hair from damage. These styles help maintain hair health by minimizing manipulation and exposure to harsh conditions, allowing the hair to grow stronger and healthier during its hibernation period.
In response to this consumer insight, Sta-Sof-Fro has developed a routine tailored for winter hair care, starting with the gentle Blow-Out range and followed by the braid care range. The Sta-Sof-Fro Blow-Out range offers mild and gentle products that ensure scalp comfort and softer, manageable hair without damage. This unique relaxer formulation prepares hair for protective styles, making it easier to braid or plait. The Blow-Out Neutralizing Shampoo restores the hair and scalp’s natural pH level, sealing cuticles and protecting against damage and dryness.
To enhance hair strength and growth during protective styling, Sta-Sof-Fro’s nourishing Blow-Out Hair Food is applied directly to the scalp. Fortified with jojoba oil, argan oil, Vitamin E, and lanolin, this product adds extra hydration, moisture, and conditioning, softening and strengthening hair from root to tip.
Additionally, the braid care range is used daily to care for braids. This extensive range is infused with nourishing natural ingredients to promote a healthy scalp and hair growth during protective styles. Through these tailored offerings, Sta-Sof-Fro supports women in achieving their winter hair goals, ensuring their hair emerges healthier and stronger after the hibernation period.
Paid article in partnership with Sta-Sof- Fro
