We’re excited to announce that Creme of Nature is joining forces with GLAMOUR as an official sponsor for the Hair & Beauty Masterclass 2025! Known for their rich heritage in textured-hair care and innovation, Creme of Nature has been a trusted name for decades — empowering women to embrace their authentic beauty with confidence.
This partnership brings even more expertise and inspiration to our annual masterclass, creating a space where beauty lovers can discover, connect, and elevate their hair routines. We chat to Creme of Nature to find out more about this partnership, how they continue to shape the haircare conversation, and what we can expect from their presence at this year's hair and beauty masterclass.
What inspired your partnership with GLAMOUR for the Hair and Beauty Masterclass?
Our partnership with GLAMOUR was inspired by a shared commitment to celebrating the richness, power, and beauty of textured hair. For Creme of Nature, expanding into the South African market marks not just a launch, but the start of a movement. Rooted in Radiance is more than a campaign; we promise to honour hair as heritage, identity, and self-expression. Collaborating with GLAMOUR allows us to amplify this message on a platform that inspires women to embrace their roots with pride and confidence. Together, we aim to showcase that hair is never just strands; it is culture, legacy, and a radiant crown of empowerment.
How does this collaboration align with Creme of Nature's values and mission?
At Creme of Nature, our mission has always been to celebrate and care for textured hair in its most authentic form, while empowering women to embrace their individuality with confidence. The Hair Masterclass with GLAMOUR aligns seamlessly with this vision. It creates a space where heritage, beauty, and self-expression are not only acknowledged but celebrated. Through this collaboration, we bring our Rooted in Radiance philosophy to life by connecting with women on a deeper cultural and emotional level—showing that hair is more than beauty, it is identity, history, and pride. This partnership enables us to further our commitment to holistic haircare, education, and empowerment, while continuing to inspire women to wear their hair boldly and radiantly.
How does your Creme of Nature promote diversity in hair and beauty standards and representation?
Diversity has always been at the heart of Creme of Nature. From our earliest days, we have championed textured hair in all its forms—curly, coily, kinky, braided, locked, or straightened—because we believe beauty is not one-dimensional. Through our products, campaigns, and activation initiatives, we showcase real, authentic representation of women who reflect the richness and variety of African heritage. Our Rooted in Radiance movement is built on the principle that every woman deserves to see herself celebrated in beauty culture, not as an exception but as the standard. By providing specialised, holistic haircare solutions and amplifying stories of self-expression and heritage, we are breaking outdated beauty norms and redefining what it means to be radiant, powerful, and authentically you.
How do you see the hair and beauty industry evolving in the coming years?
The hair and beauty industry is moving into a future defined by inclusivity, innovation, and authenticity. Consumers are no longer accepting one-size-fits-all standards—they want products and narratives that reflect their unique identities, textures, and cultures. We see a growing demand for holistic solutions that not only enhance beauty but also nurture overall wellness, from scalp health to clean and sustainable formulations. Digital platforms and community voices will continue to reshape beauty culture, with women owning their stories and redefining beauty on their own terms. At Creme of Nature, we believe this evolution is not a trend but a necessary shift, and we are committed to leading it by celebrating textured hair, amplifying diverse representation, and creating products that meet women where they are—rooted in heritage, yet ready for the future.
What are you most looking forward to at the GLAMOUR Hair and Beauty Masterclass?
We are most excited about the opportunity to bring our Rooted in Radiance campaign and message to a new and dynamic audience. This platform allows us to showcase not only the diversity of our product range—from nourishing care to styling solutions—but also the depth of what Creme of Nature stands for: celebrating heritage, identity, and confidence through hair. We look forward to engaging directly with women, hearing their stories, and inspiring them with both education and empowerment. For us, it’s about more than product—it’s about creating a movement where women feel seen, represented, and celebrated in their most authentic selves. Being part of the Masterclass also means collaborating with industry voices who share our passion for redefining beauty standards and ensuring textured hair has its rightful place at the forefront of the beauty conversation.
