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Gen-Z yellow is the new millennial pink

Looks like millennial pink’s got competition! Predicted to knock millennial pink off its high horse, this year, is the sassier and sunnier sibling, Gen-Z yellow. Named after generation z, the new it-colour on the block was first spotted on the likes of Gen Z starlets and influencers (like Margaret Zhang) on Instagram, before making its way onto the runway and into the mainstream.

Take your cue from these street style snaps for inspiration on how you can rock pastel pink’s rival!

millennial pink gen-z yellow

millennial pink gen-z yellow

millennial pink gen-z yellow

millennial pink gen-z yellow

millennial pink gen-z yellow

millennial pink gen-z yellow

millennial pink gen-z yellow

millennial pink gen-z yellow

millennial pink gen-z yellow

millennial pink gen-z yellow

Gen-z yellow

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