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Women are embracing their afro hair in the most unapologetic way – and we are SO here for it

What it takes to grow an AfroA new campaign is hoping to give afro-haired women more visibility – and it’s seriously inspiring.

Project Embrace is hoping to give ladies with afro hair more exposure with #Afrovisibility – a campaign featuring powerful images of black women wearing their afro hair in natural, unapologetic styles.

The series of posters by Quiet Storm features a diverse group of real women, all cast through an open audition.

Afro hair is rarely seen in any advertising, let alone on giant city-centre billboards. Project Embrace @projectembrace has put that right with #Afrovisibility – an outdoor campaign featuring powerful images of black women wearing their afro hair in natural, unapologetic styles. These series of posters by Quiet Storm features a diverse group of real women, all cast through an open audition. A teacher, a finance manager, a writer, a receptionist, a student and a HR partner all happily celebrate their afros and declare they are “Proud to be me”. A huge thank you to the team in creating this campaign: Creative agency: @quiet_storm_advertising Project Partner/Art Direction: @vinecreatives Photographer: @jarekduk Retouching: @janeyrenn MUAs: @mariechantalmua and @neonvelvet Stylist: @basmakhalifa HairStylist: @vv_jo Video: @malikbeard Sponsors: @cantubeautyuk @clearchanneluk @trendipeople YBSM and Partners and Nottingham City Council See more at: Visit http://www.campaign2018.projectembrace.co.uk/

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A teacher, a finance manager, a writer, a receptionist, a student and an HR partner all happily celebrate their afros and declare they are ‘proud to be me’.

HUGE CONGRATULATIONS to Lekia Lee @projectembrace on your vision for #afrovisibility once again coming to life. These images are stunning and you are showing the nation just how beautiful afro hair is. *** Afro textured hair is about to take centre stage like never before in 7 cities in the UK under the Project Embrace #afrovisibility billboard campaign initiative. A teacher, a finance manager, a writer, a receptionist, a student and an HR partner, all selected from over 400 women through an open audition, are featured on a series of posters by Quiet Storm. Lée said: “Representation is very important but unfortunately it has been dangerously one-sided. At Project Embrace we want to create a much more needed and beneficial balance, so that black women and girls can feel empowered because when you feel empowered, you can achieve anything. This is how we want black women and girls – and anyone else with curly hair – to feel after seeing our billboards. We want to inspire them to feel confident in the skin they are in and the hair that that they wear.” *** #Naturalhair #afrohair #naturalhairstyles #Naturalhaircare #afrovisibility

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Speaking about the new movement, Lekia Lée, founder of Project Embrace, said: “When you feel empowered, you can achieve anything. This is how we want black women and girls – and anyone else with curly hair – to feel after seeing our billboards. We want to inspire them to feel confident in the skin they are in and the hair that that they wear.”

Lée launched Project Embrace when she realised the only black women her daughter Siirah would complement had straight hair. Lée wanted to challenge and expose the negative issues around afro hair by celebrating black girls’ beauty. How kickass is that?

Ever since the campaign launch, women have been taking to social media to share their own natural hair pictures with the hashtag #afrovisibility. Here are some of our favourites…

This weather is glorious! #afrovisibility #naturalhair

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Yes hello! #curlyhairgirl #naturalafro #bauhaus #melaninmagic

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Playing with light #afrovisibility #naturalhair #neonlight #lightart

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We are LOVING the natural hair movements sweeping Instagram lately, especially the #curslikeusmovement. Keep ’em coming, ladies!

Taken from GLAMOUR US. Read the original here.

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Glamour International