So you have a love for celebrity pop culture and a keen interest in bringing attention to highly skilled and talented people? Ever considered a career in public relations? We reached out to the Founder and Director of 20 Across, PR Maven, Fabrizia Degli Esposti to gain insight into what it takes to become a celebrity publicist.
Fabrizia: My word, where do I begin? I didn’t set out specifically to be a celebrity publicist three years ago; it just all kind of happened to me, and I found that I was darn good at it!
My first publicity client was Katlego Maboe, and from there other celebrities started to see the calibre of my work and the rest is – as they say – history.
Fabrizia’s 5 Steps to becoming a bad-ass celebrity publicist
- Tip #1 – Stay in Your Lane
Once I saw that being a celebrity publicist was the direction I was going to take, I made a concerted effort to push not only my business but, my way of working in that direction. I also don’t claim to be a social media strategist or anything like that. I stay in my lane, and it’s proved to be the best strategy thus far.
- Tip #2 – Celebrities are Brands, too
The Kardashians may not be my favourite topic of conversation, however, there’s one thing they do exceptionally well which I respect and admire. They market themselves as brands and everything around them becomes about their brand. Celebrities – or people – are brands too. Think about what makes up a brand and adapt to your celebrity or personality accordingly.
- Tip #3 – Keep it Professional
Keep things professional between you and your client/s no matter what. That does not mean that you cannot develop a friendship with a client, but it does mean that anything and everything you do for that client needs to be done professionally at all times.
- Tip #4 – The Client Comes First
It’s easy to get caught up in the same world as that of your clients. The parties, the product drops, the tickets, the lifestyle. However, remember that your primary function should be to promote and create an awareness around your client. That’s not to say you can’t have a good time and share the spotlight too. Just remember tip #3: Keep it professional.
- Tip #5 – Be Organised
Put yourself in your client’s position. They want an expert to help them build their brand. That means that everything you do should exude that expertise. To do that, I would recommend you adopt tips #1 through to #4 and apply them to your own brand. Everything you do should be focused on your business, should be branded correctly, be professional, and you should put your interests first when building your brand. Whatever you would recommend your client does to improve their visibility should all be common practice in your own business.
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