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Twitter really wants to pledge sorority ‘Beyoncé Alpha Knowles’ after her Coachella performance

Beyoncé AlphaBeyoncé (all hail) pulled out every single stop during her history-making, two-hour, 26-song set at Coachella on Saturday. Besides a hell of a performance, she also delivered on another front. Her costumes—which she collaborated with Balmain’s creative director Olivier Rousteing to design—weren’t only incredible to look at, they also carried deep significance. It wouldn’t be the first time she’s used symbolism to make larger points: Her 2016 visual album for Lemonade was filled with homages to black excellence.

Some fans believe, for instance, that the gold-and-black colour scheme was far from accidental—and not just because of the beyhive beehive reference. They pointed out that the colours also represent those of Alpha Phi Alpha, the first black fraternity.

“Beyoncé’s colours are black and yellow because of the bee motif and because she’s QUEEN BEY. ALSO black and gold are the colours for the Alphas —the first black fraternity—because she’s the first black woman to headline Coachella,” wrote @danikwateng on Twitter. “LEVELS. I”M SHOOKETH. GOOD-NIGHT. #Beychella”

Then there’s that yellow sweatshirt she wears, emblazoned with the Greek letters B (Beta) and K (Kappa). Some see the Greek letter Delta in the middle, but other fans are reading the centre letter as Alpha—look closely.

That, plus the stepping of her dancers and the marching band in the back—fans are reading her performance as a homage to the HBCU experience.

Then there’s her costume change into her black top with a crest, which fans point out is symbolic of “black power and liberation,” with one noting that the four figures on the crest—”a Nubian queen, a black panther, a Black Power fist, [and] a black bee”—all underscore that theory. The ancient Queen Nefertiti of Egypt, an icon of beauty and strength, is typically pictured wearing a blue crown like the one pictured on Bey’s top, too. (And, if you remember, Bey also made a visual reference to Nefertiti during Lemonade’s “Sorry.”)

“To all the ‘why you gotta make it all about race’ people. @Beyonce’s crest is literally symbols of Black power & liberation,” @BritniDWrites wrote on Twitter. “A nubian queen, A black panther, A Black Power fist, A black bee, And on top, a winged sun w/ the eye of Horus in the middle. SHE TOLD Y’ALL #Beychella”
“I hope Beyoncé is somewhere relaxing with her kids and soaking in the praise for the stamp she just left on #Coachella,” tweeted @BAHjournalist. “Vocal and dance prowess aside, the way she celebrated her blackness was so important (her crest, ‘Lift Every Voice and Sing,’ nods to Malcolm X and Nina Simone)”
“I really hope once the #Beyonce #Coachella hype has died down young fans will examine each symbol on her crest, their origins and their relevance for our ppl, I hope it encourages & empowers some to find their purpose. Art+Politics=Knowledge #Beychella,” @aisha_wish tweeted.
“Hmmm… What do we have here?,” @ibizoboi wrote on Twitter. “1. The Eye of Horus 2. Wings of Ma’at 3. Queen Nefertiti 4. A Black Panther 5. A Raised Black Fist 6. A Bumblebee 7. Greek lettering of #Beyoncé 8. All within an Ivy (IV=4) Crest 9. A Crucifix in the centre Ok! We see you Bey!✊🏾👑🐝”
Other fans point out that it’s another nod to HBCU tradition:

“LETS TALK ABOUT Beyoncé’s college crest for a sec ok? Nefertiti, a black panther, a black fist, and a honey bee. FLAWLESS,” @hugeloser94 tweeted.
Speaking of Nefertiti, look no further than her leotard-and-cape look, topped off by a glittering headdress. (And yep, that’s Nefertiti’s head embroidered on the back of Beyoncé’s cape.) Bey’s even pictured with a black feather in the Egyptian Queen’s hat, much like the famous bust of Nefertiti that was discovered in 1912.

There seems to be confirmation from the design team on this one, if you read into this quote from Rousteing from a Vogue story about the costumes: “Jay saw the Egyptian goddess cape and when B put it on, his eyes went wide and he was so excited, he said, ‘Oh, wow!’ That gave me a lot of satisfaction.”

BALMAIN X BEYONCE #beychella

A post shared by OLIVIER R. (@olivier_rousteing) on


Although none of these theories have been formally confirmed by either the Beyonce or Balmain camps, everything does seem to line up. Until then: Keep it coming, Beyhive.

Taken from GLAMOUR US. Click here to read the original. 

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