Fourteen years after their first designer collaboration, high street stalwart H&M have announced that this year’s eagerly-anticipated launch will be with iconic luxury Italian fashion house Moschino.
Entitled ‘Moschino [TV] H&M’, the collection was announced this weekend via an Instagram live call between Gigi Hadid and her friend – and Moschino Creative Director – Jeremy Scott who were both decked out in sneak peek looks from the collection.
But what else can we expect from the drop? We’ve picked five things we’re most looking forward to…
1. THE PRINTS
If the first look – and Scott’s entire Moschino archive – are anything to go by, then we’re foreseeing and hoping for a whole host of emblazonment. Think cartoons, think graffiti and think fake-gold-chains galore.
2. THE COLOUR
Similarly, Jeremy Scott is about as unafraid of bold colour combos as he is an avant-garde print. Speaking to H&M of the importance of colour during a time in the world where the mood is pretty dark, Scott said: “I want to be a bright light in the midst of so much darkness; people need a moment, a break from it.”
“If I can give people a little escape with fashion, even if it’s for a minute when someone scrolls through Instagram, I’ll take it. That’s what I want to give.”
#Repost @voguerunway ・・・ @moschino, the Italian label headed by @itsjeremyscott, is the Swedish mega-brand @hm’s newest collaboration partner. “This collaboration makes me feel like I’m able to give something again,” said Scott. “Lots of young people love my clothes . . . and we make phone cases and little things like that, but in order to have a lewk, I love that this is now something that will be affordable.” Tap the link in our bio for more on what to expect from this collaboration. Photographed by @ronyalwin @gigihadid #moschino #jeremyscott #hmoschino
3. THE SENSE OF HUMOUR
A designer known for taking himself and his designs anything but seriously, Scott is never afraid of poking fun at himself in his designs. “For fans of the brand, it should feel a little like a greatest hits collection,” Scott insisted, “but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past.”
4. THE CULTURAL REFERENCES
Jeremy Scott’s Moschino archive includes several pieces heavily and unashamedly-inspired by the likes of Barbie, McDonald’s and Bugs Bunny, and we don’t expect his H&M collection to shy away from such nostalgic references.
“I think there’s a lot of beauty in the past, and there’s something very romantic about it,” Scott said. “I love to use that in the clothes. It’s not just about trends or a particular decade. It’s about memories.”
5. THE PRICE
Likely to range from approximately £25-£300, the pieces will provide an accessible price-point for fans of Moschino who are unlikely to drop upwards of £500 for a handbag.
The Moschino x H&M collection will be available online and in-store from November 8.
Taken from GLAMOUR UK. Click here to read the original.
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