Introducing the new campaign asking men to imagine if they were born female
Today new campaign #ICouldHaveBeen launches which calls on men to imagine they were born a woman, highlighting violence against girls and women.
Ahead of International Elimination Of Violence Against Women’s Day on Saturday 25th November, the Kering Foundation is hosting its sixth annual White Ribbon Day campaign to raise awareness of violence against women.
Via ICouldHaveBeen.org, the Foundation will ask those not born a girl to imagine who they could have been, by entering the name their parents would have given them if they were born a girl into the website – or alternatively taking on the name of a sister, mother, friend or another female name of choice.
Similarly, girls will be asked to unite in a show of sisterhood and solidarity with survivors, by all taking on HER as their name and challenging males in their entourage to join the campaign. Subsequently, users will discover the violence they could have experienced as a girl, and are invited to share this across Instagram, Facebook and Twitter.
This year’s official ambassadors include high profile male fashion designers Alessandro Michele, Christopher Kane, Joseph Altuzarra and Dennis Chan – who will take part in the name test. Kering Foundation Board Directors, Stella McCartney and Salma Hayek Pinault, are also heading up the campaign, calling on all girls and women to join them in becoming ‘HER’.
Stella McCartney says: “We, as women, are a team, we have to support each other and stick together. Men are showing their support, and now, we must all join forces. I am confident that the younger generation of women and men will use their voice and will stop the violence”.
For more information and to take the test, visit www.icouldhavebeen.org.