The collection, which will be named Fenty Beauty, has come about after the Kendo division of LVMH Moët Hennesy Louis Vuitton secured a deal with the singer. It’s rumoured they may have paid as much as R130 million to close the agreement.
In April, the singer excitingly gave us a little insight into what we can expect from the line on Instagram. In an Instagram video posted by a fan, someone is heard screaming, “what highlighter is that?” to Rhi-Rhi, who responds: “It’s mine! But it’s a secret – ’til September”
“It’s mine, it’s a secret…until September” ✨🙀 @badgalriri is showing off and revealing for the FIRST TIME! Her upcoming #HIGHLIGHTER !!!!!!!!!!!! (Which looks holographic) 🙀🙀🙀🙀 🚨 Last Year one of the #Beauty #Makeup breaking news was the announcement of #FentyBeauty by #Rihanna #ComingSoon 💄 #Fall2017 ➡️ SEPTEMBER 🙌🏼 The model (bottom R pic) is wearing what seems to be one of the first upcoming products by the new brand, a holographic lip color 🦄💄 will be sold @Sephora This is super exciting!!!! #BringItOn #Rihanna the Beauty/Makeup world is ready for u! Will keep u updated with more info soon THOUGHTS?! 💋 #Trendmood #makeupartist #makeupjunkie #makeupaddict #makeuplover #motd #fashion #instabeauty #beauty #bblogger #bbloggers #beautyblogger #makeup #makeuptalk Video: @rihstore THANK U for this HOT 🔥 update: @thee_lady_pineapple @oliviasingerr @ylwgemini 😘
And the star just teased the amazing glow-giving highlighter again while at a red carpet premiere for Valerian and the City of a Thousand Planets.
Sharing a picture with the most amazing highlight on her Instagram, Rih-Rih wrote: “@fentybeauty #NewGenerationOfBeauty Coming…this Fall!!!!”
David Suliteanu, chief executive officer of Kendo said of the line: “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” he said.
He continued: “We are aiming for the stars.”
Get in line beauty junkies, this one’s going to be massive…
Taken from GLAMOUR UK. Click here to read the original.
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