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What is Millennial Pink, anyway?

Text: Meg van Eck; Photography: IMAXtree

Cushnie et Ochs fsh S16 007You’ve seen it on your favourite celebs, in makeup palettes, in music videos, and most likely, scattered among most of your social media feeds. Chances are you’ve been drowning in Millennial Pink, and you don’t even realise it. You may as well get used to the colour because, according to the fashion gurus, it’s here to stay.

It’s not a new hue, as versions of the colour have been around since 2012. So how exactly is Millennial Pink categorised?

Well, it’s not just one colour on the wheel, as it embraces a range of shades. And to complicate matters further, it isn’t always pink – sometimes it falls in the spectrum between beige and peach. It’s ironic pink. It’s a non-colour that doesn’t commit, yet still manages to radiate sophistication. So with such a vast array of choices available, which shade of Millennial Pink are you?

Shop our favourite Millennial Pink items here:

What is Millennial Pink, anyway?

Velvet dress MRP R119.99

What is Millennial Pink, anyway?

Joggers H&M R429

What is Millennial Pink, anyway?

Suede dress Zara R479

What is Millennial Pink, anyway?

Knit top H&M R429

What is Millennial Pink, anyway?

Bralette MRP R59.99

What is Millennial Pink, anyway?

Bomber jacket Zara R419

What is Millennial Pink, anyway?

Velvet bodysuit MRP R79.99

For more great pinkspiration, check out these 25 pretty street style looks!

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