Erdem is the newest name to join a long line of successful previous collaborations from Alexander Wang to Versace, Kenzo to Isabel Marant.
Famed for florals, romance, and needlecraft, we’re predicting this collection will be full of party-pleasing dresses, intricate blouses and feminine silhouettes, but it also marks the first time Erdem will release a small men’s capsule collection.
Visionary filmmaker Baz Luhrmann, famed for the likes of Romeo & Juliet, Moulin Rouge and The Great Gatsby, has been brought on board to bring the collection to life through film.
Talking of the partnerships, Erdem Moralioglu says, “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time”.
Ann-Sofie Johansson, H&M’s Creative Advisor, adds: “From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever.”
The collection will be available from 2 November 2017 in selected stores and online.
Taken from GLAMOUR UK. Click here to read the original.
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