No idea what we’re talking about? It’s an annual campaign founded by Carry Somers to commemorate the lives of 1 138 garment workers who lost their lives when the eight-storey Rana Plaza factory collapsed in Dhaka, Bangladesh, leaving many more injured.
Since the tragedy on 24 April 2013, Fashion Revolution has become a global movement with teams in over 90 countries around the world calling for change, better working conditions and greater transparency, sustainability and ethics in the fashion industry.
Fashion Revolution uses this week to ask brands “who made my clothes?” by encouraging individuals to wear their clothes inside out and showing the label. And now there’s a way for you to become involved too! Here’s how:
1 Take a selfie showing your label. You could even turn your clothes inside out to make more of a statement.
2 Upload your photo or video to social media.
3 Tag the brand and ask #whomademyclothes
The initiative is drawing huge support from designers like Stella McCartney, and celebrities too, so you’ll be in good company. Don’t miss out – get snapping and join the revolution today!