The 19-year-old television personality – who launched her beauty empire last year after working on the company two years prior – has announced she will be expanding her beauty range to include four new lip products with a “velvet formula” on Thursday (16.03.17).
The Keeping Up With the Kardashians star broadcasted the news on social media, with a picture showing the samples of the liquid tested on an arm, which had “So excited to jump into the velvet world (sic)” emblazoned across the photograph.
The image, which was posted on the Kylie Cosmetics Instagram account, was captioned: “Left To Right: Charm, Harmony, Dazzle, Rosie new #VELVET lip kits launch March 16th (sic).”
And the company has claimed the upcoming capsule’s formula is “to die for”.
Alongside an image of the items in their packaging lined up alongside one another, which was uploaded to the photo-sharing site, it read: “the new #VELVET formula is to die for can’t wait for these new babies to DROP next week. #march16 (sic).”
The beauty brand has revealed the product will have a “creamy, smooth, non-drying, pigmented” liquid.
A separate post, read: “Introducing you to these brand new beautiful #VELVET lip kits launching next week March 16th at 3pm pst … creamy, smooth, non-drying, pigmented liquid lipsticks! (sic).”
Meanwhile, the teen entrepreneur – who is currently dating ‘Rack City’ rapper Tyga – teamed up with her older sister Khloé Kardashian, 32, to create a make-up collection titled the Koko Kollection sets, which has since been sold as individual single products and has become part of Kylie’s “permanent line”.
Speaking previously, Kylie Cosmetics said: “BIG ANNOUNCEMENT … the KoKo Kollection is officially launching as singles in our permanent line!!! Our most requested collab will now be here to stay on March 9th 3pm pst only on KylieCosmetics.com @khloekardashian (sic).”
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