On 31st May, media influencers gathered to celebrate the launch of H&M Studio’s AW16 collection. The collection is rich in detail, from the precision of the cuts to the embroideries that appear throughout the range.
“There’s a new femininity in this H&M Studio collection. It’s about female strength and power with a fresh look at folklore and romance. It’s very elevated, and also very real,” says Ann-Sofie Johansson, H&M’s creative advisor.
Below, GLAMOUR and H&M bring you the key tips to get your winter wardrobe on point.
The themes…
Powerful tailoring, Swedish folklore, exaggerated sleeves, oversized coats, fringing, wide silhouettes and contrasting materials.
The fabrics…
Lace, velvet, shearling and cotton.
The detailing…
Corset stitching, rich embroideries, and beading and crystals add three-dimensional embellishment.
The colours…
Black, red, white, blue and a variety of neutrals.
The key pieces…
An hourglass coat, a folkloric blouse, wide pants (think palazzos!), a short-sleeved double-breasted coat, a pinstriped suit, a white shirt and a velvet dress.
The key accessories…
A gaucho hat, cowboy boots, a small cube bag, long silk scarves and round pendant necklaces.
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