Rita Ora’s new collection for adidas Originals was inspired by Asia.
The singer and actress launched her latest range for the sportswear brand in Dubai this week and revealed she decided on the theme after becoming obsessed with the continent.
She said: “adidas has been my family for four years now. Every year I drop stories with them – it’s not just a collection, every drop has its own story and theme. This season, it’s all about Asia. I was in Asia a couple of years ago and I became obsessed with everything there – the fashion, the culture, the landscapes, their values even the animals and wildlife. So I’ve brought that inspiration into this latest collection. The design process starts at least two seasons ahead so I’m super excited to see this collection finally in stores!”
Along with launching her new collection, Rita was also in Dubai to perform at the RedFestDXB festival.
She said: “I last came here around four years ago and I love this place. It has a great energy around it and I love meeting my fans here. I opened up for RedFestDXB festival two years ago and to now come back to headline alongside the launch of my latest adidas Originals collection is really special.”
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