On February 9th, Kiehl’s Since 1851 and Derek Zoolander will continue their joint crusade against aging with the introduction of The Derek Zoolander Center for People Who Don’t Age Good (DZCFPWDAG), a state-of-the-art, anti-aging center in New York City. The public will be invited to experience the center’s patented 6.5 step youthification program, which works to combat the signs of aging, and help people age good.
The Center will be located in the heart of New York City’s trendiest neighborhood, the Meatpacking District, at the intersection of 8th Avenue and 14th street. The site was handpicked by Derek for its proximity to some of the most fashionable night clubs, fitness studios, and because this neighborhood has one of NYC’s largest populations of ridiculously good looking people.
DZCFPWDAG’s proven 6.5 step program was born out Derek’s aversion to other, traditional 12 step processes, and his desire for a leaner, more efficient approach to an issue affecting the population at large. Kiehl’s, Derek’s expert counterpart in this ambitious endeavor, has injected their 165-years of skincare prowess into the program, ensuring maximum youthification in every single step and a half.
“We are thrilled to partner with Derek in the release of his latest film Zoolander No. 2,” shares Cheryl Vitali, General Manager of Kiehl’s Worldwide. “A longtime friend of Kiehl’s, Derek has always expressed a great passion for having ridiculously good-looking skin. It was a natural fit for Kiehl’s to collaborate with him in launching The Derek Zoolander Center for People Who Don’t Age Good.”
Clients at the Derek Zoolander Center for People Who Don’t Age Good can expect to be guided along their youthification journey by ridiculously good-looking and supple-skinned, male models. Each step of the program has its own dedicated activation within the center and targets a specific ailment of aging – whether that’s Phalangeal Preservation, Scents or Sensibility test or Decontamination, among others. Each experience works to reverse the effects of aging through the application of trusted products from Kiehl’s, the ageless New York apothecary.
Special limited-edition Kiehl’s x Zoolander 2 skincare sets will be available for purchase at The Center, along with other Kiehl’s customer favorites.
In order to further achieve their goal of reaching the 100% of the population impacted by aging, Derek Zoolander and Kiehl’s will bring the DZCFPWDAG experience to the worldwide web here.
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