Helena Christensen only buys “ethically” produced clothes.
The 46-year-old model explained she is unnerved by the “mass production” of clothing, so insists she only wears well-made clothes and gives away items when she stops wearing them.
She said: “I recycle everything in my life that I can – my mother has a second-hand shop in Copenhagen, so lots of our clothes go there. I need to buy ethically; mass production freaks me out.”
The brunette beauty – who is also known as a fashion photographer in her own right – continued to say she is careful with her purchasing habits, as she always wants to be able to wear clothes multiple times because she only has a small wardrobe.
She admitted: “I don’t have a lot of wardrobe space and I will only buy things that I know I am not just going to wear once or twice.”
This summer, Helena will launch a three-year partnership with clothing company InWear and will release a jewellery collection with Danish company Skagen next month, but insists both will be small-scale because she doesn’t want to be responsible for the over-production of clothing.
Speaking to The Sunday Telegraph’s Stella magazine, she added: “I don’t have a huge ambition to start something grand and contribute to mass production.”
Want to know how you can ‘green’ your wardrobe too? Pnina explains how to go about it, here and how you can join the #FashionRevolution too.
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