Kendall Jenner has officially taken the fashion world by storm, bagging herself another huge campaign with iconic denim brand Calvin Klein Jeans.
This new series, designed by Calvin Klein Jeans’ Global Creative Director, Kevin Carrigan, was influenced and inspired by the success of the #mycalvins social media campaign – which Kendall has participated in alongside an impressive list of models, musicians, athletes, celebrities and influencers from around the world. The campaign encourages fans of the brand to post selfies of themselves wearing Calvin Klein using #mycalvins. To date, the successful campaign has engaged hundreds of global digital influencers from more than 25 countries, reaching approximately 400 million fans and generating over 13 million interactions worldwide.
“Modelling for Calvin Klein Jeans is really a dream come true,” said Kendall. “I’ve grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world’s top supermodels. To now be a part of that legacy is truly an honor.”
The Calvin Klein Jeans #mycalvins Denim Series, a limited edition, logo-driven offering inspired by athletic and urban street wear will exclusively debut at the Calvin Klein store at the V&A Waterfront in Cape Town on May 1st.
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