For many of us, the only things we love more than Rihanna herself, are her shoes. And now we’ll have even more reason to!
PUMA has announced that this trendsetter will be leading their latest brand campaign, Forever Faster, as their global ambassador for Women’s Training. But as we know, Rihanna leaves no territory unmarked. She’s also taking up the role of PUMA Women’s Creative Director, so we’ll be pouring it up with PUMA and sporting customised classics in no time.
Kicking off in January 2015, this multi-year partnership will see Rihanna’s fresh approach to fashion find its way into our gym lockers and out on the streets. The collections to come are said to focus on strengthening women in their training sessions but also far beyond- inspiring confidence in their bodies and themselves. The exact confidence for which Rihanna is so well known and celebrated.
Rihanna “couldn’t think of a more perfect partner to collaborate with” as she says that “it’s great to find a brand that celebrates strength and individuality.” Bjørn Gulden, CEO at PUMA says, “Rihanna was a natural choice for us. Her global profile, her charisma and individuality, her ambition- all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful.” “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next- in fashion, style, music and soon to be- sports. We can’t wait to empower women worldwide with Rihanna. She demonstrates a body confidence and determination that is the exact representation of the PUMA woman,” says Adam Petrick, Global Brand & Marketing Director for PUMA.
“I’m excited for you to see what PUMA and I come up with,” Rihanna adds. Well don’t worry Rihanna so are we!
Want to follow the PUMA/Rihanna journey? Jump on the band wagon by following @PUMA and @badgalriri on Instagram, @PUMA and @rihanna on Twitter or visiting them on facebook or at www.puma.com/ www.rihannanow.com
