Rita Ora celebrated the launch of DKNY’s new MYNY fragrance in the heart of New York City yesterday. Thousands of New Yorkers lined up in Madison Square Park to witness the one-of-a-kind launch, which featured a heart-shaped pretzel created by Cronut creator Dominique Ansel and inspired by DKNY MYNY-shaped bottle served from a custom MYC-style pretzel cart. Rita was joined by model Chrissy Teigen and Hannah Bronfman.
Rita said, “I’m drawn to DKNY MYNY because it’s a spontaneous, playful and sexy scent that really does represent what New York is about. With each spritz, I’m reminded about NYC and all the people that make up its energy and vibe.”
DKNY MYNY will be available in selected SA stores from 22 September for R560 (30ml), R770 (50ml) and R995 (100ml).
