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January 6, 2014

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Is one of your New Year’s resolutions to take better care of your skin? If so, look no further than this new serum from Vichy. Developed to target the signs of what Vichy call ‘behavioural ageing’, Idéalia Life Serum promises better looking skin in just eight days!

Behavioural ageing refers to what we do to encourage skin ageing. Yep, living in polluted cities, using cell phones, smoking, eating badly, spending too much time in the sun, lack of sleep and exercise and stress all contribute to the ageing process. This serum helps to combat the effects of these excessive life conditions. It will help freshen the complexion, even-out skin tone, refine pores and give you a more rested appearance.

Sound too good to be true? Well, Vichy has 27 patents on this serum, and have sent us piles of paperwork on the clinical trials they’ve conducted and it all looks promising! So promising in fact, that we can’t wait to try it!

It will be hitting shelves this month, and we couldn’t think of a better way to start the year!

 

 

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