The singer’s legal team recently filed a second application aimed mainly at pharmaceutical products including hair removal cream and hair pieces. In November last year, Rita also applied to brand everything from cotton wool and watercolour paint to umbrellas and talcum powder, while she is also keen to expand to male products like tie clips and briefcases.
An insider told The Sun on Sunday: “She has applied for a trademark on everything under the sun. The stuff she could put her name on would be enough to fill an entire Rita Ora shop.” The How We Do hitmaker is said to be ready to follow in in the footsteps of superstar boy band One Direction after their success on the likes of “toothbrushes and perfume” – and has even applied to trademark “nose hair trimmers”.
The source added: “Merchandising has become huge business these days. We’ve already seen the likes of One Direction cashing in on things like toothbrushes and perfume. But a trademark like hers is staggering. You’d have to be a mega fan to want some Rita nose hair trimmers.”