Jessica and Ashlee Simpson launched their girls’ clothing line yesterday, which will be sold through the Jessica Simpson label.
The sisters – along with Jessica’s fiancé Eric Johnson, and Ashlee’s three-year-old son Bronx – mingled with the young guests at Dylan’s Candy Bar as the T-shirts, shoes and jeans went on sale for the first time.
Proceeds from the sale of a specially-designed T-shirt will go to Baby Buggy, a charity founded by Jessica Seinfeld, while there are plans for an online design contest for a T-shirt to be included in the forthcoming back-to-school collection.
Describing the new range, pregnant Jessica said, “It’s a combination of both of our styles. Ashlee is very rock ‘n roll, and I’m very American.” Jessica also revealed she has signed a deal for a maternity line and will also design girls’ footwear. She also admitted she may branch out further if she discovers she is expecting a son. She told WWD, “Boys’ clothing is a possibility.”
As well as awaiting the birth of her baby, Jessica is currently working on her spring 2013 women’s collection. It’s great to see sisters working together – here’s to the power of two!
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