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Tokyo’s Fashion’s Night Out

Words: Emma van Braningen

November 7, 2011

Tokyo was star-spangled this weekend as it played host to Anna Wintour’s brainchild, Fashion’s Night Out (FNO). Guests included an impressive list of designers, as well as seventeen editors-in-chief of the largest Vogue magazines.

Marking the impact of Japan’s fashion cliental, the event took a vacation from New York. The relocation aimed to boost sales and store traffic in the recently disaster-struck country. A direct portion of profits went to aid earthquake victims.

Held at the Omotesando and Aoyama shopping malls, FNO’s itinerary included (to name a few activities) styling mannequins, signing designer bags, concerts from bands like the Crookes, and of course shopping. The illustrious editors posed for a family-style portrait shot by Frederic – with Anna Wintour as the hub of the ‘family’, of course.

Jonathan Newhouse, the chairman of Condé Nast International, remarked, “I thought, what if we could get all of the editors to come; that would make a very powerful statement… When there’s trouble, it’s not enough to send a sympathy card… in a way we’re the only ones that can do this.”

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Tokyo’s Fashion’s Night Out

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