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Gaga’s monster store

Words: Emma van Braningen

November 30, 2011

Think Willy Wonka combined with Christmas, and you may get a brief idea of  Lady Gaga‘s new Christmas ‘Workshop’, which we’d describe in one word as: ‘Gaga’.

 

Bright colours, crazy shapes and patterns fill the 1 650 metre store like a bizarre dream. A giant cartoon statue of the ‘Born This Way’ singer stands tall on thousands of black discs surrounded by jagged mirrors, overlooking her followers. And while hundreds braved the New York chill to witness the reveal of the Gaga/Formichetti window designs at the opening, those queuing were entertained by clowns singing the singer’s signature tunes.

 

The in-store holiday shop, designed by Gaga and Nicola Formichetti, is on the fifth floor of Barney’s New York flagship store. Inside the madness is a candy store with monster-shaped cookies, a toy shop, a jewellery store and a tent shaped as a wig housing hair accessories.

 

Gifts range from stiletto-heeled christmas stockings, to iPhone and iPad covers, to Gaga-on-a-motorcycle trinket, (she wanted the store to appeal to wider age range), and toys of monsters riding trains, to $4000 (R33 680) heels.

 

And as exorbitant as it all may seem, sticking to the holiday spirit of goodwill, Lady Gaga will donate 25% of the sale to her anti-bullying foundation, the ‘Born This Way Foundation’.

 

We love that Lady G has given this year’s festive spirit a fun, fashionista twist – and we loved the Chanel gown she wore for the Christmas display’s opening even more!

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Gaga’s monster store

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